Product price calculator
Find the price that covers every cost per order and still leaves the profit you want, after COD or payment fees, rounded to a price shoppers expect.
Charge
Rs 1,799
to keep about 30% after costs and fees
- Costs per order
- Rs 1,200
- Price before rounding
- Rs 1,765
- Profit per order at this price
- Rs 563
- Real margin at this price
- 31.3%
Selling cash on delivery?
This price assumes every order is delivered. Check what refused parcels do to it with the COD profit calculator.
The starting numbers are an example. Nothing you enter leaves your browser.
How the price is worked out
Costs per order are the product, packaging, any delivery you pay yourself, and your ad cost per order. The COD or payment fee and your profit are both shares of the selling price, so the price is the costs divided by what's left: price = costs ÷ (1 − fee% − profit%).
The price is then rounded up to the ending you choose, such as Rs 1,799, and the profit and real margin are shown at that rounded price.
Questions, answered
How do I price a product for my online store?
Add up everything one order costs you (product, packaging, any delivery you pay, and your ad cost per order), decide the profit you want as a share of the price, and divide the costs by what's left after fees and that margin.
Why divide instead of adding a markup?
Fees such as the courier's COD charge are a percentage of the selling price, so they grow when the price grows. Dividing the costs by (1 − fee% − margin%) gives a price that still leaves your margin after those fees.
Should I charge delivery separately?
Either works. If you charge it separately, enter 0 for delivery you pay. Many Pakistani stores fold it into the price and advertise free delivery.
Does this account for COD returns?
No, it assumes every order is delivered. Use the COD profit calculator to see what refused parcels do to your profit.
Sell at the right price, in rupees.
Eekaam stores are priced in PKR with 0% transaction fee. Try it free for 14 days.