Best Ecommerce Platforms in Pakistan (2026)
Six ways Pakistani businesses sell online today, compared on what actually decides it here: what you pay and in which currency, cash on delivery, local payments, and how much work the setup takes.
- Updated for 2026
- Six platforms compared
- Written for Pakistani sellers
- Honest trade-offs
How we compared
What matters when you sell in Pakistan.
Global reviews rank platforms on features Pakistani sellers rarely use. These five questions decide most choices here.
Can you pay for it in rupees?
Plans billed in USD need an international card and move with the exchange rate. Apps billed in USD add to that every month.
Is cash on delivery a first-class flow?
Most Pakistani orders are COD. What matters is confirming orders before you ship and keeping refused parcels down, not just offering COD at checkout.
Does it take JazzCash, Easypaisa and cards?
Shoppers who prepay expect wallets. Check that the gateway works for Pakistani merchant accounts, not only that a plugin exists.
Who keeps it running?
Hosting, updates, security and backups are either the platform's job or yours. That choice costs time every month.
The shortlist
The six options, and who each one suits.
Ranked for a typical Pakistani brand selling mostly to Pakistani shoppers. If your situation is different, the 'best for' line matters more than the order.
A hosted store builder made in Pakistan: your own domain, themes, COD tools and local payment gateways built in, billed in PKR.
Strengths
- Plans in PKR from Rs 1,960/month, 0% transaction fee on every plan
- WhatsApp order confirmation and a COD order form built in
- JazzCash, Easypaisa, AssanPay, GoPayFast and Stripe
- Storefront text in Urdu, and Urdu labels in the COD form and offers
Watch out for
- Smaller app and theme marketplace than Shopify
- Courier booking is live with BlueEx only so far
- Built for Pakistan first, not for selling worldwide
The best-known hosted platform worldwide, with thousands of apps and themes and strong tools for multi-country selling.
Strengths
- Very large app and theme ecosystem
- Mature tools for selling in many countries
- Plenty of tutorials and freelancers
Watch out for
- Plans and most apps billed in USD
- JazzCash and Easypaisa need third-party apps
- COD confirmation and Urdu order forms need extra apps
A free plugin that turns a WordPress site into a store. You pick the hosting, theme and plugins, and you look after all of it.
Strengths
- The plugin itself is free and open source
- Almost anything can be customised with code
- Cash on delivery is built in
Watch out for
- You run hosting, updates, security and backups
- Premium themes and plugins are often billed in USD
- Speed and stability depend on your host and plugins
An established Pakistani ecommerce provider that has powered many local stores.
Strengths
- Local company that knows the Pakistani market
- Experience with Pakistani merchants
Watch out for
- Check current pricing, setup fees and contract terms on webx.pk
- Compare how much you can edit yourself
A drag-and-drop website builder with an online store option, popular for portfolios and small catalogues.
Strengths
- Easy visual editor
- Good for content-heavy brand sites
Watch out for
- Plans billed in USD; ecommerce needs a paid plan
- Check which payment providers work for Pakistani merchants
- COD workflows are basic
Pakistan's largest online marketplace. It isn't a store builder: you list products in Daraz's shop and follow its rules.
Strengths
- Built-in traffic from marketplace shoppers
- Delivery and payment collection handled by Daraz
Watch out for
- Commission and fees on every order
- No own domain, and the customer relationship stays with Daraz
- Your products sit next to competitors' prices
Side by side
The six platforms at a glance.
A tick means it's built in. A dash means it's possible with extra apps, plugins or work.
| Feature | Eekaam | Shopify | WooCommerce | Webx | Wix | Daraz |
|---|---|---|---|---|---|---|
| Billing currency | PKR | USD | Hosting varies | PKR | USD | Commission |
| Your own domain | ||||||
| Cash on delivery | ||||||
| WhatsApp order confirmation | Ask Webx | |||||
| JazzCash & Easypaisa | Ask Webx | |||||
| Urdu store text & COD form | Ask Webx | |||||
| Hosting & security handled | ||||||
| Platform fee on each sale | 0% | See plan terms | None (gateway fees) | Check terms | See plan terms | Commission |
| App & theme ecosystem | Growing | Very large | Very large | Limited | Medium | Not applicable |
This comparison is written by Eekaam. We aim to keep it useful and fair, but merchants should verify current pricing and features on each platform's own website before deciding.
How Eekaam helps
Why Pakistani sellers pick Eekaam.
If you sell mostly to Pakistani shoppers, these are the parts other platforms make you assemble yourself.
Priced in rupees
Plans from Rs 1,960/month with hosting, SSL and a custom domain included, and 0% transaction fee on every plan.
WhatsApp order confirmation
Every COD order gets a WhatsApp message with Confirm and Cancel buttons before you ship it.
COD order form
Shoppers order from the product page with name, mobile and address. No cart, checkout or account.
Local payment gateways
JazzCash, Easypaisa, AssanPay, GoPayFast and Stripe alongside COD and bank transfer.
Deals shoppers expect
Buy 1 Get 1, quantity prices and free gifts that apply automatically, with Urdu labels.
Speaks Urdu
Storefront text in Urdu, and Urdu labels on the COD form, offers and WhatsApp confirmations.
Real stores, live today
Pakistani stores running on Eekaam.
Open them on your phone and place a test order the way your customers would.
Healora
Health & wellness
Herbal pain-relief balm and oil plus hair and skin care, with product landing pages and COD checkout.
BabySheen
Baby & newborn gift boxes
Newborn gift-box bundles in three sizes, with cash on delivery and an email welcome offer.
Trezo Store
Jewellery & stationery surprise boxes
Mystery "scoop" boxes of jewellery and stationery, with order tracking for shoppers.
AB Enterprise
Mobile accessories & audio
Earbuds, power banks, chargers and phone accessories across a large multi-brand catalogue.
Honest answers
When another platform is the better pick.
You sell mostly outside Pakistan
Shopify's multi-country tools and global payment options are hard to beat for international brands. Eekaam is built for selling in Pakistan first.
You have a developer and want full code control
WooCommerce on your own hosting lets a developer change anything. You take on hosting, updates and security in return.
You only want marketplace traffic
Daraz brings shoppers to you, at the cost of commission and owning no customer relationship. Many brands run Daraz and their own store side by side.
Try the Pakistan-first option for 14 days.
Build your store, add products and place a test COD order. No card needed for the trial.
Moving from another platform? We help import your products and point your domain.
FAQ