How to Start an Online Business in Pakistan (2026 Guide)
A practical path from idea to first orders: what to sell, how the numbers work with cash on delivery, what to register, and how to set up a store that takes orders while you sleep.
- Step by step
- COD numbers explained
- Payments & delivery
- Free tools
Common mistakes
Why most first online stores struggle.
No margin for returns
Prices set without counting delivery, ads and refused COD parcels.
Selling only in DMs
Every order is a conversation; growth stops at what one person can reply to.
Too broad, too soon
A store selling everything looks like nobody's favourite shop.
No repeat customers
Every sale is bought with ads because nobody comes back.
How Eekaam helps
Where Eekaam fits in.
Store in a day
Theme, products and domain without a developer.
PKR plans
From Rs 1,960/month with a 14-day free trial and 0% transaction fee.
Local payments
COD, JazzCash, Easypaisa, AssanPay, GoPayFast and Stripe.
COD protection
WhatsApp order confirmation and a COD order form.
Ad tracking
Meta, TikTok and Snapchat pixels to see which ads sell.
Repeat customers
Email popups, abandoned cart recovery and customer accounts.
The path
Eight steps from idea to first orders.
- 1
Pick a focused product
Choose something you understand, can source reliably, and can ship without it breaking.
- 2
Do the COD maths
Price for delivery, packaging, ad cost and refusals. Our COD profit calculator does it for you.
- 3
Register the basics
Get an NTN from FBR and open a business bank account; check any licence your product needs.
- 4
Set up payments
Offer COD plus JazzCash, Easypaisa or cards through merchant accounts in your business name.
- 5
Choose a courier
Open a COD account with a courier and agree on COD remittance terms.
- 6
Launch your store
Your own domain, clear photos, honest descriptions, and a COD order form for ad traffic.
- 7
Confirm before you ship
Confirm each COD order on WhatsApp so fake orders never reach the courier.
- 8
Market and bring buyers back
Instagram, TikTok and Facebook for reach; email and WhatsApp for repeat orders.
Real stores, live today
Pakistani businesses selling on Eekaam.
Healora
Health & wellness
Herbal pain-relief balm and oil plus hair and skin care, with product landing pages and COD checkout.
BabySheen
Baby & newborn gift boxes
Newborn gift-box bundles in three sizes, with cash on delivery and an email welcome offer.
Trezo Store
Jewellery & stationery surprise boxes
Mystery "scoop" boxes of jewellery and stationery, with order tracking for shoppers.
AB Enterprise
Mobile accessories & audio
Earbuds, power banks, chargers and phone accessories across a large multi-brand catalogue.
Start your online business this week.
Open a 14-day trial store. No card needed.
FAQ